Nykaa Fashion launches intimate wear brand Nykd
Nykaa Fashion, the multi-brand e-commerce fashion major, has strengthened its brand portfolio with the launch of its intimate wear brand ‘Nykd’.
With the launch of Nykd, Nykaa is looking to tap into the booming intimate wear market, especially in untapped areas such as tier 2 and tier 3 cities across India.
Nykd was launched with a range of four collections that feature panties and sleepwear, offering over 800 SKUs.
Commenting on the launch, Adwaita Nayar, CEO, Nykaa Fashion, said: "We are excited to launch Nykd by Nykaa, a lingerie, sleep and athleisure brand from the House of Nykaa. For the past two years, we have pored over customer research and identified the need to create a brand that provides products for every body type, and educates customers on lingerie - a category that has for so long felt neglected.”
“We hope that Nykd will deliver on both - with functional, comfortable products steeped in the latest innovations in fabric and fit, as well as a user experience that will simplify the buying process. Over and above, as a brand, we will use our voice to support real women and celebrate real experiences (the good and bad!), which so often get glossily overlooked in today's world of social media,” Nayar added.
Nykd by Nykaa will be available on the Nykaa Fashion and Nykaa’s website and app.
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