Nykaa Fashion launches international shipping
Nykaa’s fashion e-commerce store has launched international shipping to 13 countries as the multi-brand business works to expand its distribution network.
Nykaa now ships to 13 countries with three shipping-cost tiers, the business announced on January 11 on Facebook. The retailer’s entire multi-brand selection of Indian fashion brands and its own private labels are now available to international customers. This also serves to greatly widen the distribution network of the brands Nykaa carries including Zariin, The Jodi Life, The Pink Elephant, Global Desi, and FKSN By Narendra Kumar among many others.
Nykaa Fashion has also greatly expanded its private label offerings recently. New private label brands including accessories label Mondano, occasion wear label Rsvp, and silver jewellery label Likha launched their first collections online at the end of 2019. The business also held a number of pop-up shopping events at the end of 2019 to engage customers offline.
Nykaa Fashion is the clothing and accessories arm of omni-channel beauty retailer Nykaa which was launched by entrepreneur Falguni Nayar in 2012. Nykaa Fashion currently retails from its dedicated e-commerce store and Nykaa has both an online platform and a large number of brick-and-mortar stores and kiosks across India.
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