Nykaa Fashion launches ethnic wear brand Likha
Nykaa Fashion, the multi-brand e-commerce platform has strengthened its brand portfolio with the launch of a new ethnic wear private label ‘Likha’.
The brand has been launched with the slogan of 'Ab Likho apni Kahani', an invitation to customers to write their own story in the comfort of their fashion.
The ethnic-wear brand currently offers kurtas, co-ord sets, A-line cuts, and anarkalis. It plans to further diversify this range in the coming months.
Commenting on the launch of Likha, Adwaita Nayar, co-founder of Nykaa and CEO of Nykaa Fashion in a statement said, "At Nykaa Fashion, we continuously work towards curating offerings that are relevant to the life of our consumers. Great fitting everyday Indian wear is a style staple that transcends seasons, and our consumers love to refresh this element of their wardrobe with the latest designs. Through Likha, we want to offer them thoughtful and elevated options for everyday Indian-wear that are comfortable, without compromising on designs or fit.”
The newly launched brand will be available exclusively on the Nykaa Fashion website and stores across India.
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