Nykaa Fashion launches Ceriz on platform

By

Isabelle Crossley

Published
Mar 11, 2020

Beauty retailer Nykaa and its fashion arm Nykaa Fashion have launched accessories brand Ceriz on its platform March 11, as Ceriz continues to expand across India and Nykaa Fashion increase its brand selection.

 
Nykaa Fashion has added a large number of clothing and accessories brands to its online platform recently, and the most recent is accessories and footwear label, Ceriz, the brand announced on Facebook.

Other recent brand launches on Nykaa Fashion’s e-commerce site include Jompers, Juniper, Aachho, Rocky Star, Wacoal, and Breya, among others. The fashion retailer is expanding its brand selection with a focus on the millennial consumer as a target audience. 

The selection of Ceriz handbags and accessories, which launched on Nykaa Fashion on Wednesday include a ‘Valerie Wallet’ for Rs 720 ($9.77) and a ‘Leandra Tote’ for Rs 2,400. The brand has a simple, modern style and is designed for the “modern Indian woman,” according to its Facebook page. 
 
Ceriz launched in 2013 in Mumbai and opened its first ever brick-and-mortar store in the city in October 2019. The brand also has a pan-India presence in multi-brand retail outlets such as Pantaloons, Central, and Shoppers Stop among others. Ceriz counts Bollywood actress, Sara Ali Khan, as its brand ambassador.