Nykaa Fashion launches array of new designers on platform
today Feb 11, 2019
Nykaa Fashion has launched an array of clothing and accessories designers on its e-commerce store this month alone as Nykaa continues to expand its fashion platform.
The first brand launched this month on Nykaa Fashion was "The Plavate" which, meaning “flow” in Sanskrit, aims to be at one with the flow of nature and creates garments from sustainable textiles. The brand’s current collection features a selection of simple yet quirky dresses that feature polka dots and frills among other garments.
Denim brand "There" has launched on Nykaa Fashion online with a collection of denim pieces that go beyond jeans and include loose tops, fitted dresses, camisole tops, and wrap skirts. Founded in 2017, the brand’s tagline is “denim for the everyday you”.
"Kazmi" has launched on the site with a range of traditional occasion wear the brand’s most notable garment is a saree that features ruffled trousers instead of a petticoat and is available in a number of colours.
Two accessories brands launched on-site this month: "Clutch’D," and "Vareli Bafna Designs." Clutch’D creates array of glitzy, decorated clutch bags designed to accompany traditional wear and Vareli Bafna Designs creates both clutches and Juttis.
"Preethy Vaidya Jewellery" launched online at Nykaa Fashion recently on February 9 and the designer’s range of statement earrings and ear-cuffs is now available on the site. On February 10, the clothing brand "Three" launched on the site. The brand creates minimalist clothing with loose silhouettes and a natural colour palette.
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