Nykaa Fashion goes offline with its first store in Delhi
Nykaa's retail arm for fashion and accessories, Nykaa Fashion has entered the offline space with the opening of its first store at Ambience Mall in Vasant Kunj, New Delhi.
The company has huge expansion plans going forward and plans to open as many as 15 stores over the next few months in metro cities across the country.
Commenting on the offline expansion, Adwaita Nayar, CEO of Nykaa Fashion, in a statement said: “We have a roadmap for the next couple of months wherein we will be opening 10-15 stores. The reason we are opening in Delhi first is because it’s our biggest market for fashion and beauty both. After Delhi, we will move to Mumbai and Bangalore, followed by other metros.”
“Fashion is one of the most significant segments for the company and is getting a lot of investment, management, bandwidth and focus. My vision for fashion is quite large as I want the store to be a lifestyle destination. We will do women, men, kids, a luxury store for designer wear. It will be a store where people can find anything related to fashion,” added Adwaita.
Entrepreneur Falguni Nayar firsy launched cosmetics online store Nykaa in 2012 and later stepped into brick-and-mortar retail. The business now counts over 73 stores across India and stocks over 1,500 brands.
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