Nykaa Fashion expands portfolio with launch of new vertical ‘Fashion Home’
Multi-brand e-commerce platform Nykaa Fashion has strengthened its portfolio with the launch of new vertical ‘Fashion Home’. The new vertical also marks the entry of Nykaa into the lucrative home furnishings space.
Nykaa Fashion Home will offer kitchen essentials, furnishings, décor accessories, bath products, among many other products.
Nykaa has already onboarded homegrown and international brands such as Portico, D’décor, Meyer, AA Living, Mason Home, Ellementry, Rosemoor, Décor Remedy, and many more.
Commenting on the launch of the new vertical, Adwaita Nayar, CEO Nykaa Fashion in a statement said: "We are excited to launch Nykaa Fashion Home for our shoppers who see their homes as a reflection of their personal style statement. The curation, discovery, inspiration, and convenience that have come to define the quintessential Nykaa Fashion experience will now transcend to our offering for home, complete with styling guides and customized content.”
Launched in 2018, Nykaa Fashion is the retail arm for fashion and accessories of beauty major Nykaa and sells through its website and app. It aims to replicate the success of its parent firm Nykaa currently has over 80 stores across India and stocks over 1,500 brands in the beauty space.
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