Nykaa Fashion bolsters homeware offering
Multi-brand apparel and accessories brand Nykaa Fashion has bolstered its homeware product selection as the business’ e-commerce store now features a wide array of furniture, rugs, and lighting.
Nykaa Fashion has launched ‘The Home Edit’ as a new section on its homepage which features dedicated segments for cookware, tableware, and bedding. The e-commerce site now also features bedding, bath accessories, accent furniture, home appliances, and other products from Indian and international brands including Belleven, Ellementry, Hamiltom, Uniglass, Meyer, Sammsara, and Aakriti Art Creations among others.
Nykaa Fashion began as a site dedicated to clothing and accessories and now offers a complete home and lifestyle solution. The business has also expanded its online selection of electronics products available online. The business offers a multi-brand selection of headphones, smart wearables, and polaroid cameras among other products alongside its core selection of apparel, jewellery, accessories, and footwear.
As online shopping reached new levels of adoption during the pandemic, many retailers, including Nykaa, expanded their product offerings and expanded online operations. Nykaa Fashion is the clothing and accessories arm of multi-brand beauty giant Nykaa and retails from its dedicated e-commerce store. In February this year, Nykaa reported that its fashion segment accounted for 25% of its total revenue.
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