Nykaa Fashion announces Janhvi Kapoor as brand ambassador

By

Isabelle Crossley

Published
Nov 9, 2022

Janhvi Kapoor is the new face of Nykaa Fashion. The multi-brand fashion retailer announced its partnership with the Bollywood celebrity on November 8 and Kapoor will begin her new role with a campaign film for the business. 

Beauty giant Nykaa’s fashion arm aims to harness Kapoor’s popularity with Gen Z shoppers as she demonstrates how Nykaa Fashion’s mobile app enables seamless shopping in her first campaign film for the business, Nykaa Fashion announced in a press release. The campaign is titled ‘One Nykaa Two Apps: Two Apps Double the Fun’ and is designed to showcase that shoppers can have an easy and fun user experience across Nykaa’s fashion and beauty apps. 
 
“Janhvi is a true, modern style icon who has already established her flair in the beauty game with Nykaa,” said Nykaa Fashion’s CEO Adwaita Nayar in a press release. “She brings great relatability and influence to the table and we cannot think of anyone more apt to represent the spirit of our fashion offering. I’m excited to further strengthen our association with Janhvi and together build brand love for Nykaa Fashion”

“My relationship with Nykaa is truly special, not just professionally but also personally,” said Kapoor in a press release. “As one of their millions of consumers, I have always felt empowered by the choices offered by the brand. I am a huge fashion enthusiast, and am super excited to partner with Nykaa Fashion to bring its elegantly curated offerings across homegrown and international brands under the spotlight, for you to discover and enjoy!”