Nykaa expands private label portfolio with launch of ‘Nyveda’

By

Maverick Martins

Published
Feb 17, 2023

Multi-brand beauty retailer Nykaa has expanded its private label portfolio with the launch of a new ayurvedic beauty and wellness brand ‘Nyveda’.

With this launch, Nykaa has entered the ayurvedic space and claims that the Nyveda’s recipes come from ancient ayurvedic texts such as the Bhav Prakash Nigantu to deliver products that strike a harmonious balance between age-old wisdom and beauty rituals.

Commenting on the launch of Nyveda, Falguni Nayar, founder CEO of Nykaa in a statement said, “Nykaa’s owned labels strategy is centred around improving lifestyles through thoughtful and well-timed offerings that are customised to the unique needs of Indian consumers. Nyveda is a natural extension of our portfolio, given the relevance of Ayurveda in the Indian notion of beauty and wellness.”

“In their effort to choose a holistic approach to beauty, consumers are leaning towards products and rituals that are both efficient and convenient. With this in mind, we have created the new range of oils from Nyveda, that delivers the age-old, trusted knowledge of Ayurveda in a powerful formulation, for a modern lifestyle,” he added.

Nyveda range of hair and skin oils will be exclusively on Nykaa’s App and website. The range includes two hair oils - Nyveda revive my roots & Nyveda restore my shine and a body oil- Nyveda nourish my skin body oil.