Published
Sep 29, 2021
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Nykaa expands kiosks with new addition in Bengaluru

Published
Sep 29, 2021

Multi-brand beauty retailer Nykaa is continuing to expand its latest retail format of kiosks and has opened its latest addition at Bengaluru’s Vega City Mall on the Srinivas Industrial Estate.

Nykaa's latest kiosk in Bengaluru - Nykaa- Facebook


Nykaa’s latest retail outlet in Bengaluru opened with a wide selection of products by its private label brand Nykaa Beauty, the business announced on Facebook. The new launch adds to Nykaa’s growing number of kiosks in locations including Thiruvananthapuram and new Delhi among others.  
 
The new kiosk features a promotion for Nykaa’s new range of mascaras and segment for its ‘Skin Secrets’ skincare line. Other featured products include its new natural haircare line and ‘Wanderlust’ line of bath products and well as cosmetics and personal care goods. 

Nykaa’s kiosks enable the business to expand into more locations and strengthen its presence in cities with a smaller investment that what is required to open a fully-fledged store. The omni-channel business now has a mix of ‘Luxe’ stores for its luxury products, ‘On Trend’ stores for trending, youth-orientated products, and kiosks in most of the metro locations in which it operates to give it a varied presence throughout towns and cities. 

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