Nykaa expands international product selection on Cross-Border Store
New launches on the Cross-Border Store include British luxury skincare brand Elemis, which describes itself as a brand on the cutting edge of beauty, and Korean skincare brand Eco Your Skin. Other recent launches include Luma Beauty’s range of highlighters, Dr Barbara Sturm’s range of skincare products, and Ctzn Cosmetics’ collaborative collection with Diipa Khoska, among others, Nykaa announced on Facebook.
Nykaa’s Cross-Border Store is designed to give shoppers access to beauty and personal care products from other countries while guaranteeing 100% authenticity and a simple ordering process with a two-to-four week shipping period. The store caters to the growing market in India for premium and international beauty products, especially the booming Korean skincare segment.
Along with its e-commerce offering, Nykaa is continuing to expand its brick-and-mortar retail presence and product selection. The business recently celebrated the launch of its 100th retail outlet to date in Bengaluru on the occasion of International Women’s Day. The business has a network of stores in 45 Indian cities and plans to continue to expand across the country.
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