Nykaa brings UK-based skincare brand Elemis to India

By

Maverick Martins

Published
Dec 16, 2021

India's leading beauty and fashion platform Nykaa has strengthened its brand portfolio with the launch of UK-based skincare brand Elemis.
 

With its association with Nykaa, Elemis sees huge potential for growth and expects this partnership to drive sales of the brand across the country.
 
Commenting on the launch, Anchit Nayar, CEO e-commerce beauty at Nykaa in a statement said, “We at Nykaa are excited to partner with Elemis to launch exclusively on the Global store on the Nykaa App. The addition of an iconic skin wellness brand like Elemis further expands our ever-growing offering of the best beauty solutions from around the world.”

Commenting on the launch, Noella Gabriel, co-founder president of Elemis added, “We are excited to bring Elemis to India and join forces with Nykaa to satisfy their consumers' quest for results-driven skincare. As part of our journey to becoming the most sustainable luxury skin wellness brand, Elemis prides itself on being at the forefront of cutting-edge ingredients and formulations.”
 
Elemis was acquired by natural cosmetics specialist L’Occitane International in 2019. Since being founded in 1990, Elemis has made a major impact globally in prestige skincare and claims to be the number one independent British skincare brand.