Nykaa brings Pat Mcgrath Labs to India
Nykaa, the country’s leading beauty retailer has partnered with make-up brand Pat Mcgrath Labs to launch the brand exclusively on their platform in India.
Nykaa will house the brand’s wide range of products including high-performance formulas, luxury make-up products, eyeshadow palettes, and lipsticks.
Commenting on the launch, Nykaa spokesperson in a statement said “At Nykaa, our goal is to continue bringing the best from the world of beauty - global sensations as well as superstar brands - closer to home. We are excited to launch yet another cult beauty brand in India - PAT McGRATH LABS. It’s safe to say that Pat McGrath is a revolution, and her ability to bring alive the creative potential of makeup has shaped numerous beauty trends and techniques that are fervently followed across the globe.”
Pat McGrath, founder Pat Mcgrath Labs added, “I’m beyond thrilled to announce that Pat McGrath Labs is launching with Nykaa in India. I’ve always felt the lush jewel tones and rich textures found in Indian filmmaking and art to be so inspiring. My collection is built on high-performance products and colour-true hues that flatter every skin type and tone. I cannot wait to see all the beautiful looks that will be created.”
The products from Pat Mcgrath Labs will be exclusively available on Nykaa’s website and app.
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