Published
Nov 22, 2018
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Nykaa brings Korean beauty brand Laneige to India

Published
Nov 22, 2018

India’s leading beauty retailer Nykaa has brought Korean beauty brand Laneige to India and will sell the brand exclusively on its e-commerce platform and Luxe stores across India.
 

Nykaa brings Korean beauty brand Laneige to India - Laneige


Laneige’s best-selling products like Water Sleeping Mask, Lip and Eye Sleeping Mask, Water Bank Hydro Essence and White Dew Ampoule Essence will now be available to Indian women exclusively on nykaa.com and at select Nykaa Luxe stores in Delhi, Ahmedabad, Indore, Hyderabad, and Bangalore.
 
“Observing the growing trend of Korean beauty brands across the world, Nykaa began introducing Korean brands to our portfolio last year. These brands have been a huge success with the Indian audience with their innovative ingredients and cutting-edge science. With Laneige’s signature water science-based products we offer our customers a new facet in their beauty regime,” Falguni Nayar, CEO of Nykaa, said in a statement.

Nykaa has been continuously expanding its brand portfolio and is expected to bring on around 20 new beauty brands to India this year to add to its current total of 850 brands.
 
Nykaa, which was founded in 2012 as an online multi-brand beauty retailer by Falguni Nayar, a former investment banker currently has 22 brick and mortar outlets across India. The company is also planning to go public with an IPO in 2020.

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