Nykaa Fashion is now open in Lucknow

Nykaa Fashion has opened its first store in Lucknow. Beauty giant Nykaa’s multi-brand fashion arm made its brick-and-mortar debut in the city in Lulu Mall, which itself opened last year, Lulu Mall announced on Facebook.

With an open storefront flanked by two digital displays and a bright interior, the new Nykaa Fashion store has a sleek, modern feel. One corner is dedicated to footwear and accessories and features white shelves on sneakers and heels with handbags displayed above and other accessories are displayed along both sides of the store.

The main focus of the store is western wear and the brand selection caters to a Gen Z and millennial audience. The store opened with a sale on select items to encourage customer footfall.

Nykaa Fashion was launched by Nykaa in 2019 as an e-commerce platform retailing a wide range of both Indian and international fashion brands. The business has expanded its brand portfolio to include thousands of labels and also runs a dedicated shopping app.

Lulu Group’s Lulu Mall Lucknow opened its doors to the public in 2022 and features a broad selection of fashion and beauty brands including Da Milano, Avantra by Trends, Spykar, Libas, Renee Cosmetics, and Swa Diamonds among others.

Nykaa Fashion is now open in Lucknow

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