Nykaa Fashion announces the first edition of its ‘Vocal for Local’ edit

By

Maverick Martins

Published
Aug 25, 2020

Nykaa Fashion, the online fashion portal from Nykaa has announced the first edition of its ‘Vocal for Local’ edit on its platform.
 

With this initiative, Nykaa aims to give a platform to over 50 labels from across clothing, accessories, footwear, and jewellery to showcase and sell their collections.
 
The first edition will see participation by upcoming local fashion labels such as Ambaree, Bunaai, Beej, Desi Weaves, Dhaaga Handcrafts, Fuchsia by Aashka Mehta, Lavanya The Label, Imlee, Preet Kaur, Mati, Nuuh, Rangpur and many more.

Additionally, established brands like Doodlage, Saaksha & Kinni, Urvashi Kaur, Suhani Pittie, Aprajita Toor, and Valliyan will also be a part of this initiative.
 
Commenting on the initiative, Adwaita Nayar, CEO of Nykaa Fashion, in a statement said: “We are proud to showcase homegrown fashion labels from across the country, with a focus on traditional crafts and textiles as well as innovative contemporary design. There is a rich talent of design and craftsmanship in India which allows us to not only keep our traditions alive but also translate them into modern silhouettes with a conscious message. We will continue to build on this edit to allow our customers to discover the best of Indian brands.”
 
Nykaa Fashion is the clothing and accessories arm of omni-channel beauty retailer, Nykaa, which was launched by entrepreneur, Falguni Nayar, in 2012. Nykaa Fashion currently retails from its dedicated e-commerce store and Nykaa has both an online platform and a large number of brick-and-mortar stores and kiosks across India.