Nutrinorm Wellness enters skincare, beauty segment

By

Maverick Martins

Published
Sep 13, 2019

Herbal and natural products brand Nutrinorm Wellness has forayed into the beauty, skincare and haircare market in India with the launch of its new collection.
 

The company has launched the products under the sub-brands Evergreen, Recreate, Rekindle, Captivate, Resistance, and Uplift.
 
Nutrinorm is expecting strong growth in this segment going forward and targeting revenue of Rs 100 crore ($14.1 million) over the next four years. The company also plans to expand its retail presence to 1000 stores by 2020.

Commenting on the launch of the product range, Dr Ravi Sankar, executive director at Nutrinorm Wellness in a statement said, “Skincare and beauty retail is fastest growing industry. Nutrinorm Wellness is happy to announce the range of products and promise to serve its customers with its unique products that provide great results.
 
“With a strong team and distribution channels, we are aiming to close total revenue of around Rs 100 crore by end of 2022, and be present across 1000 retail stores in key metros and tier 2 cities in India by 2020,” he added.
 
Nutrinorm product range which starts at Rs 199 onwards is available on e-commerce portals like Amazon, Flipkart and also at retail stores across India.