Nutriglow names actor Genelia Deshmukh as brand ambassador
Goat Brand Labs-owned skincare and cosmetics brand Nutriglow has signed actor Genelia Deshmukh as its brand ambassador. The actor will endorse the brand’s face and body care products.
With this association, Nutriglow aims to increase its market share in the affordable skincare, haircare, and cosmetics market and expects the connect of Genelia Deshmukh with the masses to drive its sales.
As part of the collaboration, Nutriglow will release a digital advertising campaign featuring Deshmukh, targeted at young women who prefer natural and organic self-care.
Commenting on the association, Ashish Aggarwal, co-founder of Nutriglow in a statement said, “Genelia is a celebrity with a follower base across various age groups — whether it is millennials or the GenZ — who see her as a young, vibrant, and bubbly artist. The partnership will help Nutriglow penetrate deeper in the market with our products’ goodness of science and nature.”
Shouvik Roy, chief of brand marketing at Goat Brand Labs added, “Nutriglow is one of our star brands that is emerging as a brand of choice in the natural and ingredient-led beauty products category. Genelia's contagious energy is a perfect match for our 'brave" brand. Her relatable "girl next door" persona will greatly aid our ability to connect with today's youth.”
Founded in 2011, Nutriglow sells through its website and e-commerce platforms including Amazon, Flipkart, and Nykaa among others.
Copyright © 2022 FashionNetwork.com All rights reserved.