Numi names KL Rahul, Athiya Shetty as brand ambassadors
French eyewear brand Numi Paris has named actor Athiya Shetty and cricketer KL Rahul as their brand ambassadors.
The brand will soon launch a campaign featuring Athiya Shetty and KL Rahul across various digital and social media platforms.
Commenting on the association, Athiya Shetty, in a statement said: “I am delighted to collaborate with a brand like Numi Paris. Their ethos celebrates precision and class, something that has been an inherent part of my outlook, be it in films or outside of it. I can’t wait to see the magic we create together.”
KL Rahul added, “I am super excited to be welcomed into the Numi Paris family. Numi has all the attributes that I always look forward to when I indulge in a brand."
Jean-Phillipe Chilet, the Directeur du Development Commerciale for Numi Paris said: “Numi Paris is extremely lucky to have youth icons like Athiya Shetty and KL Rahul on board. They both are talented artists and people look up to them because of their style and their sense of relatability. We are looking forward to a long journey with them.”
Numi Paris, which launched in 2019, is available in India through its dedicated e-commerce store. The brand plans to expand its retail footprint in India through a presence in multi-brand retail outlets. The brand’s name means “new me” and Numi aims to emulate a Parisian aesthetic.
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