Nova Eyewear signs Vikrant Massey for 'Blumax' campaign

By

Maverick Martins

Published
Jan 13, 2021

Global eyewear brand Nova Eyewear owned by Vision Rx Lab has signed actor Vikrant Massey to endorse their newly launched Blumax range.
 

Massey will feature in digital campaign videos promoting the product line of Blumax.
 
Commenting on the association, Pammi Jamalpuria, vice president of corporate marketing at Vision Rx Lab, in a statement said: “To promote Blumax, it felt apt to associate with Vikrant who had built a reputation for himself for the character roles he has rightly donned. We are sure that with his persona and popularity would help to highlight the importance of the product to the customers and elevate Nova Blumax to new levels.”

Massey added: “In these challenging times people are in need of products which are relevant to their personal well-being. It is always a great experience to work with such responsible brands who aim to add value to their customer’s lives.”
 
Nova is a global eyewear brand with its presence spread across more than 25 countries. Bollywood actress Jacqueline Fernandez is the global brand ambassador for the brand.