Norlanka Brands launches kids wear brand Lilly + Sid in India
Norlanka Brands, the retail arm of the PDS Multinational Group has acquired a majority stake in British kids wear brand Lilly + Sid and plans to launch the brand in India this month.
Lilly + Sid will enter the Indian market through the digital route with an exclusive tie-up with Reliance Retail’s fashion marketplace, Ajio, as well as launching its own website.
Commenting on the India launch, GS Periwal, CEO of Norlanka Pvt. Ltd, in a statement said: “As kids wear evolves to be an important lifestyle focus for parents, we are proud to launch an award winning, certified brand like Lilly + Sid which has a strong ethical foundation, in India. With a robust digital presence, we wish to offer Indian consumers a product line that is sustainable, conscious and does not compromise on quality of clothing for children.”
Emma Hassan, co-founder of Lilly + Sid added: “We focus on maximising the lifecycle of our products through thoughtful design features that enable garments to grow with the child through the years. Our multi-wear separates and reversible garments are a key part of the collections - two looks in one are a great win for sustainable wardrobes with less washing and less pieces needed to create looks for little ones.”
Norlanka Brands Ltd plans to launch another 100 percent organic unisex brand for children Turtle Dove London in the coming months.
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