Norblack Norwhite opens first flagship store in New Delhi
Clothing brand Norblack Norwhite has opened its first flagship store in New Delhi inside Dhan Mill. The store opened with the brand’s latest collection of bright and bold garments, displayed amongst a selection of art pieces.
“It’s been a long time coming and we are thrilled to open our first India Flagship space in Delhi,” Norblack Norwhite announced on Facebook. “In solidarity with our cute neighbours we are joining forces and sharing our spaces with sweet offerings.”
The store launch party on February 10 featured music by Digging in India as well as live art and an installation. A large tapestry made of an illustration by Toronto-based artist Rajni Perreira hangs in the store and a projector shows a time-lapse video of its creation. This eclectic mix of art and fashion is reflected in Norblack Norwhite’s clothing designs, which play with colour and proportion.
The new Norblack Norwhite store is situated amongst a selection of independent brands in Dhan Mill. Claymen, Lovebirds, Bharatsikka, Agenc, and Naturemorte all have stores in the compound which makes for a youthful and artistic atmosphere.
The brand’s latest designs include patchwork style quilted jackets and layered tie dye garments to create a colourful and eclectic look. Norblack Norwhite’s founders Mriga Kapadiya and Amrit Kumar launched the label in Mumbai after moving there from Toronto, Canada in 2010. The label is designed to celebrate traditional craft techniques and mix them in new ways for a modern audience. The brand also retails from its dedicated e-commerce store.
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