Noise to manufacture 80% of products in India
Noise has plans to increase the amount of its products which are manufactured in India from 40% to 80% in the coming eight to 10 months. The lifestyle brand has ambitious plans to support the Union Government’s ‘Make in India’ initiative, Noise co-founder Gaurav Khatri told ET Retail.
Noise first began manufacturing certain products in India several years after it launched in 2014. In order to boost its production in India, Noise is currently working with electronics manufacturing business Optiemus Electronics Limited.
The brand also has plans to continue to expand its product offering, according to Khatri. After launching ‘smart sunglasses’ with electronic features under sub-brand Noise Labs this summer, Noise has a number of concept product launches planned for the Indian market in the near future. Towards this end, the brand is collaborating with specialist partners including Bragi.
Noise currently retails its products in 8,800 brick-and-mortar stores across India and also has a presence in a number of large-format retail stores. Noise currently has around 300 employees and plans to bring the total to 500 by the end of the calendar year, with hiring activities planned across the business, including in its research and development department.
Noise reported revenue of Rs 850 crore for the 2022 financial year, up from Rs 350 crore in the 2021 financial year. This year, Noise is eyeing 100% growth.
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