Noise signs Rishabh Pant as brand ambassador for smartwatch category
Lifestyle brand Noise has named Indian cricketer Rishabh Pant as its brand ambassador for the smartwatch category.
With this association, Noise aims to strengthen its market presence in the smartwatch space and banking on Pant’s popularity to drive sales, especially during the ongoing India Premier League season.
Commenting on the association, Gaurav Khatri, co-founder of Noise in a statement said: "With his strong personality and power pack performance on-ground, we are assured that his association with Noise will help us deepen the trust of our customers in our offerings in the smartwatch category. We are looking forward to an exciting collaboration with Rishabh and hope to exceed our customers’ expectations."
Pant added: “I am excited to be the new face of Noise smartwatches. The brand’s cutting-edge technology, effortless style, and its message to only pay heed to ‘the noise within’, are a perfect fit for me, both on and off the field.”
Noise was recently ranked as India’s no.1 watch brand by the IDC’s Worldwide Quarterly Wearable Device Tracker, Q4 2020. The current market share of the brand is 24.5 percent based on unit shipment, as per the report.
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