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Published
Jul 15, 2022
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Noise collaborates with film Shabaash Mithu and Taapsee Pannu

Published
Jul 15, 2022

Lifestyle, technology, and accessories brand Noise has joined forces with upcoming movie ‘Shabaash Mithu’ to launch a new campaign with brand ambassador and actor in the production, Taapsee Pannu.

Taapsee Pannu promoting the film - Taapsee Pannu- Facebook


On July 14, Noise launched a new digital campaign starring Pannu across its social media platforms and in the media, the brand announced in a press release. The campaign is inspired by the narrative of new film Shabaash Mithu and is designed to celebrate people who listen to their own voice as the brand promotes its tech accessories range.   
 
“As a brand, we strongly believe in encouraging people to listen to their inner noise and stand out in life,” said Noise’s managing director Amit Khatri in a press release. “The movie is the persona of this philosophy and Tapsee Pannu, our celebrated Noisemaker, has done an amazing job to narrate Mithali Raj’s legacy. Our campaign #ShabaashNoisemaker is an effort to celebrate them and other heroes in our lives for their unheard stories.”

“As a person, I always believe in myself and never lose touch with my inner voice, which is why I connect with Noise so well,” said Pannu. “Shabaash Mithu too is about Mithali’s life and how her instincts guided her to achieve success. I am glad to be a part of this journey and would take this opportunity to motivate every Noisemaker to listen to their “dil ka shor”  and  follow their dreams and desires.”
 
 

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