Noise appoints Smeer Chopra as chief financial officer

By

Maverick Martins

Published
Dec 22, 2022

Lifestyle and smart wearables brand Noise has strengthened its leadership team with the appointment of Smeer Chopra as its chief financial officer.

In his new role, Chopra will work closely with the founders to drive strategic initiatives around financial controllership, business partnership, financial planning, and cost optimisation.

Commenting on the appointment, Amit Khatri, co-founder of Noise in a statement said, “We are scaling up every day and so is our organization. As a step towards strengthening and diversifying our leadership team. I am delighted to welcome Smeer to our dynamic team at Noise as we venture towards accelerating our growth at both business and organizational level. We are confident that with Smeer’s experience and demonstrated leadership, we are primed for greater milestones and profitability in the coming years.”

Smeer Chopra, chief financial officer at Noise added, “I am elated to join the dynamic team at Noise. Noise’s emergence as a leader in the smart wearable industry has been remarkable, and with the brand being at a critical growth juncture, it is an opportune moment for me to leverage my expertise to contribute to the brand’s efforts towards scaling up.”

Chopra is a seasoned financial professional with around two decades of experience in the sector. He has previously worked with brands like Lenskart, Bharti Retail, Bharti Walmart, and Coca-Cola.