Noise announces Virat Kohli as brand ambassador
Noise has appointed cricketer Virat Kohli as its new brand ambassador. Kohli will star in a multi-media campaign for the brand to engage youth both across India and internationally.
Kohli will promote Noise’s line of smartwatches, the brand announced in a press release on December 2. Kohli’s position as an internationally recognised sportsperson will be harnessed to highlight the health features of the wearable. Moreover, his popularity among young shoppers will help the brand further penetrate this consumer demographic.
“We are thrilled to welcome the Indian cricketing legend Virat Kohli as a Noisemaker,” said Noise co-founder Gaurav Khatri in a press release. “Our leadership in the smartwatch domain perfectly mirrors the journey Virat has undertaken to become a fan favourite the world over. With our continuous zeal to listen to the noise within, coupled with the need to deliver a power-packed performance, we are certain that his association with Virat will further bolster our connect with the young audience in India and overseas.”
Noise has held the position of the strongest Indian brand in the smartwatch category for the past nine financial quarters, according to the brand, citing IDC Worldwide Wearable Device Tracker. The brand has also been listed as the bestselling brand on Amazon and Flipkart for four years in a row.
“I always believe in working with brands that I resonate with,” said Kohli about the association. “Excited to join the passionate team of Noisemakers as I partner with Noise which is constantly creating new statements and has truly ushered in the era of smart wearables, putting India on the global map. Our partnership symbolises our shared belief of listening to the noise within.”
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