May 19, 2022
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No Grey Area steps into high fashion with AgniApaas

May 19, 2022

Streetwear brand No Grey Area has embraced high fashion with new launch AgniApaas as the brand famous for its tracksuits launches a line of androgynous layered looks with abstract prints inspired by climate change. 

No Grey Area's depiction of climate change - No Grey Area- Facebook

No Grey Area has created a series of painterly prints depicting fire, water, carbon emissions, and other aspects of global warming to create a thoughtful and boldly conceptual clothing line. “The collection AgniApaas is an amalgamation of abstract expressionism and surrealism, in its purest form to the point of simplicity,” the brand announced on Facebook to launch the line. 
The line features traditional craft techniques including kantha and Zardozi embroidery and hand stitched details. Shot by Nishanth Radhakrishnan, the brand’s new campaign for the line juxtaposes the futuristic garments with traditional urban settings to create an atmosphere of quiet reflection. 

“We wanted this collection to truly showcase east meets west so we married the concepts of the bhootas ‘Agni’ and ‘Apaas’ to illustrate the global issue of climate change,” the brand’s creative director Arnav Malhotra told Vogue India about the launch. 
No Grey Area retails from its dedicated e-commerce store. “We believe self worth isn’t defined by the brands we consume,” the brand announces on its website. 

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