Nivedita Chandel launches fashion start-up, to focus on women’s wear

By

Maverick Martins

Published
Aug 6, 2019

Model turned actress Nivedita Chandel has launched her fashion start-up ‘Nivedita's Fashion & Entertainment’ and plans to enter the women’s wear market with the launch of her new brand later this year.
 

Under her new company, Chandel plans to expand her brand pan India and will also be organising fashion shows across the country to boost the visibility of her brand.
 
Chandel has walked the ramp for renowned designers including JJ Vallya and Manish Malhotra amongst others. She has also represented many brands in the country and plans to use her expertise in the field to broad base her own brand.

Commenting on the launch of her venture, Nivedita Chandel in a statement said: “I have set my eyes on my fashion start-up, which initially be focussing on women’s wear. I have travelled and did deep research before starting my venture. I have major expansion plans and will be organising fashion shows in multiple cities.”
 
Chandel has also launched her website which currently sells clothes, accessories, and footwear at an affordable price. She is also looking to partner with other fashion e-commerce portals in the coming months to cater to a wider audience going forward.