Nivea launches shopping website in India
Nivea’s website will offer skincare and personal care ranges with delivery, in close to 17,000 pin codes across the country.
“In line with our ambition to be ‘emerging India’s most loved and trusted skincare brand’, we have taken giant leaps in the last few years towards becoming a digital forward brand of choice for emerging India," in a statement said Sachin Killawala marketing director of Nivea India.
"This website is also in continuation of our larger digitalization objective of our entire business including our e-commerce and omni channel sales, supply chain forecasting, ready to ship packaging development and digital quality mapping.
"The website also reinforces our core value of care for our consumers, by providing them with a safe and convenient access to their favourite skincare & personal care products,” Killawala added.
Nivea sees huge potential for growth in the Indian market and so far has invested around Rs 350 crore ($50.4 million) to boost its production capacity in India and is expected to invest another Rs 500 crore in the coming years.
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