×
161
Fashion Jobs
LIFESTYLE BRANDS
Area Manager-Projects Execution (Telangana &Amp; Andra Pradesh)-Hyderabad
Permanent · BENGALURU
LIFESTYLE BRANDS
Brand Financial Manager - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Brand Training Manager, Planet Fashion - Bangalore
Permanent · BENGALURU
DA MILANO LEATHERS PRIVATE LIMITED
Assistant Manager- Payroll
Permanent · DELHI
UNIVERSAL MANAGEMENT CONSULTANTS
Head of Human Resource
Permanent · BENGALURU
UNIVERSAL MANAGEMENT CONSULTANTS
Head of Human Resource
Permanent · DELHI
KOELLE DESIGNS PRIVATE LIMITED
Assistant Manager Purchase
Permanent · JAIPUR
CAREERMARK 6
HR Manager
Permanent · HIRIYUR
LINEN DESIGN COMPANY PVT.LTD
Senior Corporate Sales Manager
Permanent · GURUGRAM
UNITED HR SOLUTIONS PVT LTD
Business Development
Permanent · AHMEDABAD
AND DESIGNS INDIA LTD.
Buyer & Planner
Permanent · NAVI MUMBAI
GREENFIELD RESOURCES PVT. LTD.
Business Development Executive
Permanent · AHMEDABAD
GENIUS CONSULTANTS LIMITED
Head of Department - Cost Accountant
Permanent · KOLKATA
LIFESTYLE BRANDS
Brand Training Manager, Peter England - Bangalore
Permanent · BENGALURU
PLACEMENT PANDITS CONSULTING
Operations Manager-Garment Industry
Permanent · GURUGRAM
LIFESTYLE BRANDS
Area Sales Manager-Patna
Permanent · BENGALURU
LIFESTYLE BRANDS
Group Manager - E-Commerce Product (B2B)
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Product, Louis Philippe
Permanent · BENGALURU
PANTALOONS HO
Senior Executive - Marketing
Permanent · PUNE
LIFESTYLE BRANDS
Manager - Trade Channel, Finance
Permanent · BENGALURU
LIFESTYLE BRANDS
Assistant Manager- Design, Casuals- pe
Permanent · BENGALURU
LIFESTYLE BRANDS
Executive -Key Accounts (Mis),lp
Permanent · BENGALURU

Nivea enters women’s face wash segment

Published
today Mar 6, 2019
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Nivea India has strengthened its face care portfolio by entering the women’s facewash segment in India with the launch of its face cleansing category.
 

Nivea enters women’s facewash segment - Nivea India


Nivea launched its first range of face wash products under the brand name ‘Nivea Milk Delights’ which is targeted mainly at the urban consumers. The products are priced at Rs 85 ($1.1) for 50ml and Rs 165 ($2.2) for 100ml.
 
With this launch, Nivea will take on established players in this segment like Himalaya's, Dabur, Patanjali, HUL among others. It expects the new category to contribute 10 percent to its overall revenue over the next 2-3 years.

"The category of face care is roughly 40 percent of the total Indian personal and skin care market put together. We are entering face cleansing which is roughly about 20 percent of the total market and if we get our act right and if our products deliver against the marketing and the product strategies that we have set out then we certainly will come close to that as a contribution to our total business," said Neil George, managing director at Nivea India told CNBC TV18.
 
The German personal care brand owned by the Hamburg-based company Beiersdorf Global AG is banking on its brand ambassador Taapsee Pannu to help establish this new brand in the highly competitive face care segment.
 
Nivea plans to make significant investments for marketing, branding and promoting the product. It will soon be launching its marketing campaign featuring the across all platforms.

Copyright © 2020 FashionNetwork.com All rights reserved.