×
164
Fashion Jobs
L'OREAL GROUP
Executive - Sales - Matrix - Cochin
Permanent · Kochi
SUBIR SINHA
General Manager Production Manager
Permanent · Kanpur
RIVAARA LABS
we Are Area Sales Manager Like You to Join Our Sales Team
Permanent · Nashik
CAPITAL PLACEMENT SERVICES
sr.Manager Production Grinding Machines For Vadodara Gujarat
Permanent · Vadodara
L'OREAL GROUP
Area Sales Manager - South Bengal
Permanent · Kolkata
FUTURES AND CAREERS
Job Requirement For "Assistant Production Manager"
Permanent · Renigunta
KEWAL KIRAN CLOTHING LTD
Area Sales Manager (Channel Sales) Rajasthan, Jaipur
Permanent · Jaipur
FEDBANK FINANCIAL SERVICES LTD
Area Sales Manager- Doorstep Gold Loan(Chennai)
Permanent · Chennai
HERO HOUSING FINANCE LIMITED
Area Sales Manager
Permanent · Thane
PROJOBS
Manager Accounts - Garment Manufacturing (Cma)
Permanent · Coimbatore
HECTOR AND STREAK CONSULTING PVT LTD
Production Manager- Diagnostic Portfolio
Permanent · Mumbai
ELITE DECOR PVT LTD
Production Manager & Production Supervisor
Permanent · Vadodara
L'OREAL GROUP
Sales Executive - Professional Division - Bhopal
Permanent · Bhopal
L'OREAL GROUP
Executive - Sales Cpd - Bhatinda (n)
Permanent · Bathinda
L'OREAL GROUP
Sales Executive - Cpd - Bhatinda
Permanent · Bathinda
L'OREAL GROUP
Area Sales Manager, Cpd - Chandigarh
Permanent · Chandigarh
HEALTHKART
Area Sales Manager- Healthkart - Lucknow, Agra, Gwalior
Permanent · Lucknow
HALONIX TECHNOLOGIES PVT LTD
Area Sales Manager - Lighting Retail Sales (Rajkot)
Permanent · Rajkot
ELECTRONICA FINANCE LTD
Area Sales Manager - Bangalore Machinery Loan
Permanent · Bengaluru
NANDANI CREATION LTD
Production Manager
Permanent · Jaipur
ELECTRONICA FINANCE LTD
Area Sales Manager - Kolhapur Machinery Loan
Permanent · Kolhapur
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager (Jharkhand All District)
Permanent · Ranchi
Translated by
Jennifer Braun
Published
Nov 14, 2019
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Nike to end its deal with Amazon

Translated by
Jennifer Braun
Published
Nov 14, 2019

With Nike soon to be headed up by the former head of Ebay, the U.S. sports and apparel brand has announced that it is leaving Amazon. New boss, John Donahoe, a digital expert, will not take over from Mark Parker until early 2020, but Nike’s digital strategy is already taking a major turn.


Kyrie 6 style. - Nike



The world-leading sports giant, which decided to enter Amazon with a selection of products in June 2017 after years of refusing, is pulling back. The group confirmed in a press release the information first reported by Bloomberg.

"As part of Nike's goal to improve the consumer experience through more direct and personal relationships, we have made the decision to end our current pilot project with Amazon Retail," said Nike.

"We will continue to invest in strong and distinctive partnerships for Nike with other retailers and platforms to seamlessly serve our customers globally."
 
Specifically, Nike says it wants to focus on its own network. The previously announced strategy aims to work with 40 major accounts worldwide, where Nike products will benefit from a more special welcome, and in parallel, will help develop its direct sales. The same is true for it flagship stores, which are increasingly considered as experiential. Nike has already opened its new House of Innovation concept in New York and Shanghai, with another to open this winter in a 4,300 square-meter-space at 79 Avenue des Champs Elysées in Paris.
 
The DTC expansion (including direct-to-consumer sales) also includes digital, with its brand website, but also the Sneakrs app, which gives access to information on the latest limited edition shoe drops.

In its latest quarter detailed by management and financial analysts, Nike saw a 50% community growth on the app, which is today available in 22 countries. The group also saw that half of sales growth on its Nike Direct platform was carried out by customers enrolled in its loyalty program.
 
Online is clearly a major focus for the group (the new Nike boss is proof of that), and Amazon is no longer part of the picture. Nike joined the e-commerce platform mainly to gain visibility over counterfeit and unauthorized resellers who can be found on Amazon.

According to Bloomberg, its aspiration to curb both these two components was not fully successful, and the brand did not fundamentally succeed in attracting Amazon buyers, which put it below other sellers in the marketplace rankings. Nike will, therefore, still be present on Amazon via products offered by third-party sellers. The American group also said that it will continue to rely on the Amazon cloud and Amazon web services to operate Nike.com.
 
Nike's own online platform or those of identified partners, such as Zalando or JD Sports in Europe, are a growth driver for the group. Last year, Nike achieved 35% digital growth.

Meanwhile, in its first quarter presented on September 24, growth was 30%. Nike expects 30% of its global turnover to come from digital at the end of its fiscal year 2023. During its last financial year, the U.S. giant earned $39.1 billion, up 11% at constant exchange rates.

Copyright © 2021 FashionNetwork.com All rights reserved.