×
360
Fashion Jobs
ADIDAS
Senior Manager, Ecommerce Campaign Operations, Apac
Permanent · GURUGRAM
MANPOWERGROUP SERVICES INDIA
Opening || Horeca Sales Manager || Kolkata
Permanent · Kolkata
DBS BANK
Hiring For Area Sales Manager - Gold Loan
Permanent · Karaikal
DBS BANK
Hiring For Area Sales Manager - Gold Loan
Permanent · Thiruvarur
DBS BANK
Hiring For Area Sales Manager - Gold Loan
Permanent · Tirunelveli
AVANTOR
Area Sales Manager- Lab Consumables
Permanent · Pune
ADIDAS
Manager Brand Activation Originals
Permanent · GURUGRAM
ZACH LIFESTYLE PVT. LTD.
Manager - Content & Social Media
Permanent · MUMBAI
MONALISA ELECTRONIC DESIGN CENTRE PRIVATE
Excellent Job Opportunity For Area Sales Manager- gt & mt
Permanent · Shimla
RRD
Associate Production Manager
Permanent · Chennai
GOKALDAS EXPORTS
Executive - Warehouse (Apparel / Garments Background)
Permanent · Bhopal
NEW ALFA INTERNATIONAL
Foundry Production Manager
Permanent · Dubai
MEDCIS PATHLABS
Medcis Pathlabs is Hiring For Pathology Area Sales Manager
Permanent · Visakhapatnam
PERFECT PUBLISHING SOLUTIONS
Area Sale Manager-b.Tech Fresher-German Mnc -Immediate Joining
Permanent · Bhubaneswar
PERFECT PUBLISHING SOLUTIONS
Area Sale Manager-Denmark Mnc - Medical Device or Hearing Aid
Permanent · Chennai
PEOPLE ALLIANCE WORKFORCE
Area Sales Manager - Cosmetics & Personal Care - Fmcg Industry
Permanent · Bhopal
DESAI ELECTRONICS
Manager Production
Permanent · Pune
PEOPLE ALLIANCE WORKFORCE
Area Sales Manager - Ophthalmic Segment/Ent- Pharma Industry
Permanent · Bengaluru
PEOPLE ALLIANCE WORKFORCE
Sales And Marketing Executive/Asst. Manager -Rigid/Plastics Packaging
Permanent · National Capital Region
BT PRINT PACKAGING SOLUTIONS LLP
Sales Engineer / Businesss Development Manager / Area Sales Manager
Permanent · Faridabad
PEOPLE ALLIANCE WORKFORCE
Area Sales Manager/Asm/Sales Manager- Pharma Industry
Permanent · Chennai
PERFECT PUBLISHING SOLUTIONS
Area Sale Manager-Denmark Mnc - Medical Device or Hearing Aid
Permanent · Surat
Published
Aug 22, 2017
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Nike teams up with Virgil Abloh

Published
Aug 22, 2017

Nike’s footwear classics have been reinvented.
 
The sportswear brand has teamed up with Virgil Abloh for a “collaborative exploration of ten Nike footwear silhouettes.” 

Baptized "The Ten", the designer and founder of Off-White, has reimagined ten classic Nike shoes with his reconstructed design language. 

Virgil Abloh - Nike


The collection is divided into two themes – “Revealing” and “Ghosting” – and includes the Air Jordan I, Nike Air Max 90, Nike Air Presto, Nike Air VaporMax and Nike Blazer Mid, alongside the Converse Chuck Taylor, Nike Zoom Fly SP, Nike Air Force 1 Low, Nike React Hyperdunk 2017 and Nike Air Max 97.
 
The “Revealing” line features tongue-in-cheek text placements and was designed to look accessible with hand-cut, open-source detailing. Meanwhile, shoes that fall in the “Ghosting” theme were designed with translucent uppers and common materials “to further the idea of revealing and unite”.

“What we're talking about here is larger than sneakers, it’s larger than design culture,” said Abloh, in a news statement. “It’s nothing short of state-of-the-art design. These ten shoes have broken barriers in performance and style. To me, they are on the same level as a sculpture of David or the Mona Lisa. You can debate it all you want, but they mean something. And that's what's important.”


Four models from the Virgil Abloh & Nike collaboration - Nike


The 36-year-old, currently based between Milan and Chicago, has long been a fan of Nike and its ambassadors such as Michael Jordan. As a teenager, Abloh said that he and his friends would even sketch shoe ideas and mail them to Nike.
 
“We were enamored with Air Jordans,” said Abloh. “Michael Jordan was larger than life — he was Superman to me. My entire design background and ethos came from the ‘90s.”
 
The collaboration was equally one of Nike’s fastest ever completed: ten shoes created in about ten months.
 
“Most of the creative decisions were made in the first three hours, while actual design and iteration took two to three days,” said Abloh. “The Jordan I was done in one design session. I work in a very like dream-like state. I see it, and it's done.”
 
The project initially included five Nike footwear icons and later became ten.
 
“In one gesture, I wanted to underscore how the design system and manufacturing of Nike are so perfect,” said Abloh. “By combining these shoes with design that amplifies their ‘handmade’ quality, we’re intensifying the human element and expanding the emotional connection of these ten icons.”
 
The first five icons of The Ten — the Air Jordan I, Nike Blazer, Nike Air Presto, Nike Air Max 90 and Nike Air VaporMax — will be pre-released at NikeLab stores in New York City (Sept. 9-13), London (Sept. 18-22), Milan (Sept. 21-25) and Paris (Sept. 26-30).
 
The full collection including all ten silhouettes will be available as of November at NikeLab stores and select retailers worldwide.
 
Nike will equally host “Nike Off Campus” to celebrate the launch of The Ten collection. Events will take place in New York City from September 6 to 8 at 23 Wall Street and from September 14 to 17 at various locations in East London.

Copyright © 2023 FashionNetwork.com All rights reserved.