×
247
Fashion Jobs
RELIANCE INDUSTRIES LTD
Hiring For Sales Officer : Reliance Retail - Ajio Business
Permanent · HALDWANI
RELIANCE INDUSTRIES LTD
Hiring For Sales Officer : Reliance Retail - Ajio Business
Permanent · Aligarh
SREEDHARA TEXTILES PRIVATE LIMITED
Deputy Manager - Fabric
Permanent · COIMBATORE
PANACEA VENCER
we Have Opening For Accounts Manager & Finance Manger For Garments
Permanent · COIMBATORE
JOBZ DADDY
Category Head For Home Decor of The Top Most Designer of India
Permanent · GURUGRAM
SMART SOURCE
Manager Market Place - Leading Fashion Retail - Bangalore
Permanent · Bengaluru
NCDI PLACEMENT CONSULTANCY
Accounts Executive For Retail Industry
Permanent · Lucknow
NCDI PLACEMENT CONSULTANCY
Customer Relationship Managere For Retail Industry
Permanent · LUCKNOW
PRIME PLACEMENT AND MANPOWER SERVICES
International Sales Executive - Female - Khokhra - Ahmedabad
Permanent · Ahmedabad
MIRRAW.COM
Production Manager | Mirraw
Permanent · MUMBAI
LIFESTYLE BRANDS
Senior Executive - Accounts - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Area Manager-Projects Execution (Telangana &Amp; Andra Pradesh)-Hyderabad
Permanent · BENGALURU
LIFESTYLE BRANDS
Brand Financial Manager - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Brand Training Manager, Planet Fashion - Bangalore
Permanent · BENGALURU
HECTOR AND STREAK CONSULTING PVT LTD
Assistant Manager Production - Textile,Fabrics,Plastic,
Permanent · NASHIK
HECTOR AND STREAK CONSULTING PVT LTD
Manager Accounts - For a Manufacturing Company in Mumbai
Permanent · Mumbai
GENIUS CONSULTANTS LIMITED
Warehouse Manager in a Leading Garments Manufacturing Company
Permanent · Kolkata
GENIUS CONSULTANTS LIMITED
Digital Marketing Executive@ Hiring is Going on
Permanent · Kolkata
SUPER FASHION
HR Manager / sr. HR Manager (For Garments Industry)
Permanent · Faridabad
SUPER FASHION
General Manager Production / Production Manager (Knits Garments)
Permanent · Faridabad
CAREERPLUS PLACEMENTS PRIVATE LIMITED
Opening-Head Production - Leather Bag @Chennai
Permanent · Chennai
RELIANCE INDUSTRIES LTD
Cluster Merchant
Permanent · COIMBATORE

Nike targets inclusivity with hands-free shoe investment 

Published
today Nov 21, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Nike has announced a strategic investment in and exclusive intellectual property licensing partnership with Handsfree Labs, Inc., a company dedicated to step-in footwear technology. The amount of the investment was not disclosed.


Kizik


Handsfree, a tech company based in Vineyard, Utah, focuses on making shoes that wearers can easily step in and out of without lacing or the use of hands. The partnership between the two companies includes an intellectual property license, and is set to extend the reach of HandsFree Labs' portfolio of hands-free Foot Activated Shoe Technology (F.A.S.T.) solutions.

The partnership is set to boost Nike’s current offering of shoes that are made to be easy to put on, offered under the Nike Flyease line. Launching its first shoe in 2015, Flyease is targeted at athletes who struggle to put on standard athletic shoes, including disabled athletes. 

“Our partnership with Handsfree builds on Nike’s leadership in using innovative technology to meet consumer needs,” said Tom Clarke, Nike’s president of innovation.

“Our Nike FlyEase platform is aimed at providing greater access to sport for all athletes, and we believe Handsfree’s ‘easy on and off’ technology has the potential to broaden and enhance this effort by removing barriers to play and making sport easier for more people.”

“Handsfree Labs is passionate about bringing the comfort and convenience of hands-free shoes to everyone, and our partnership with Nike accelerates this vision,” added Mike Pratt, founder and CEO of Handsfree Labs. “With Nike, we are reinventing the way people put on shoes, and we are proud to introduce the world to this significant footwear advancement.”

Currently, HandsFree Labs operates a portfolio that includes Kizik, a brand of hands-free casual, dress and outdoor shoes. The company plans to launch a new brand of athleisure footwear, Pilar, in 2020.

In addition to its investment from and licensing partnership with Nike, HandsFree Labs said it plans to roll out its technology through licensing deals with other footwear categories and manufacturers.

The newly announced partnership comes after Nike partnered with NFL player Shaquem Griffin, who has excelled in his athletic career despite having lost his left hand in childhood, for its first easy-entry football cleat earlier this month. 
 

Copyright © 2020 FashionNetwork.com All rights reserved.