Nike relaunches Select Citywalk store in New Delhi
Nike has relaunched its store in New Delhi’s Select Citywalk mall. The sportswear brand’s revamped offering has a new focus on its womenswear offering and member services.
Nike and its retail partner Camp India Private Limited unveiled the revamped Nike Delhi store in Saket’s Select Citywalk on November 23, Select Citywalk announced on Facebook. Along with an all new look, the store’s new features include times when the store is dedicated to women shoppers and a new focus on increasing access to sport.
“Nike Delhi is a meeting point of sport, culture, youth, and style,” said Nike’s senior store director for Southeast Asia Tarundeep Singh, Indian Retailer Bureau reported. “The store has been thoughtfully redesigned to bring the best of innovations for fitness enthusiasts, serve women better, create more opportunities for kids to get active, and offer a seamless end-to-end consumer experience to our members.”
The newly reopened store’s ‘Nike By You’ section focuses on hyper-local products to cater to customer demand. A customisation section enables shoppers to have their t-shirts and tote bags decorated with designs by local artists and a heat-press is on hand to decorate caps and other accessories with names and numbers.
“Nike Delhi has been the capital’s premiere destination for sports lovers,” said Camp India Private Limited’s founder and chairman Anand S Ahuja. “In our 15th year of operation, we are creating a space that will encourage Nike loyalists to express themselves more whether it is through dance fitness, running, yoga, basketball Nike (M) maternity collection, sneakerheads, or through Nike By You customisation, at the same time bring together this community and serve them in a personal way.”
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