Nike expands retail presence with Noida store
Sportswear major Nike has strengthened its retail presence in the Indian market with the addition of a new store in the national capital region of Noida.
The new two-storey, 743-square-meter store is located at DLF Mall of India offering an extensive range of Nike merchandise in the region for men, women, and kids.
Commenting on the expansion, Tarundeep Singh senior director Nike stores India in a statement said, “We believe that brick-and-mortar spaces remain integral for consumers to achieve the best brand experience. With the opening of Nike at Mall of India, we are set to propel our consumer-direct strategy through the integration of digital and physical retail.”
“The best Nike products and offerings have been carefully selected for this community, and the store has been conceptualized with multiple touch points for a fully immersive and seamless Nike experience that is personalized and unique,” he added.
Despite the disruptions caused by the pandemic, Nike continues to strengthen its retail and digital presence as it sees huge growth potential in the Indian market in the next few years.
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