Nicobar to fuse food with fashion at in-store event

By

Isabelle Crossley

Published
May 21, 2019

The clothing and lifestyle brand Nicobar will hold In Conversation With NicoCaara at its store in The Chanakya, New Delhi on May 29 to discuss the “drink local” movement and the Nicobar brand.

The upcoming In Conversation event will feature Nicobar’s head of brand Manisha Prakash, Caara’s co-founder Ambika Seth, and Greater Than’s co-founder Anand Virmani among other speakers who will interact with guests. The event will take place in the Caara restaurant which is housed inside Nicobar’s Chanakya boutique. Nicobar’s interactive In Conversation events have become a monthly occurrence and the brand is harnessing the formula of in-store events to increase customer footfall offline. 

The upcoming Delhi event will not be the first time the brand has mixed fashion and food. Last month, Nicobar held an event at Burma Burma restaurants in Bengaluru and Mumbai on April 24 and 26 respectively. The Summer Salads and Styling events saw the brand present its recent collaborative homeware collection with chef Gary Mehigan of MasterChef fame and his wife Mandy Mehigan. As well as styling sessions, the events also featured salad-making workshops with chef Ansab Khan. 

The brand recently launched its Empire of the Caravan collection which was inspired by India’s nomadic people and the acrid landscapes they journey across. The collection features pink hues inspired by Rajasthan and earthy textiles on a range of loose-fit garments. 

Nicobar was founded by Simran Lal and Raul Rai as a lifestyle brand retailing clothing, fragrances, bedding, jewellery, accessories, table ware, and shoes. The brand has stores in seven Indian cities as well as a multi-brand store presence and an e-commerce store.