Nicobar focuses on sustainability, launches product lines made from recycled materials
Fashion and lifestyle brand, Nicobar, has increased its commitment to sustainability, by launching new ranges of apparel and accessories made from recycled materials, couple with a new sustainability campaign.
Nicobar is continuing to expand its use of organic cotton, it announced on Facebook. The brand now makes all of its 'Core Clothing', including t-shirts and basics from organic fibres and aims to expand organic, sustainable textiles across all of its clothing collections this year.
The brand has also started using recycled wool for a new line of shirts, jackets, and dresses, which are now made from 50% recycled wool and 50% recycled acrylic, nylon, and polyester. Using recycled wool helps to reduce water waste and uses less energy than to produce new fabrics, the brand shared on Facebook.
Using the discarded roots of cut-down teak trees, Nicobar has also crafted a collection of wooden homewares. As the tree stumps and roots are usually left unused, the collection repurposes wood that would otherwise be wasted. The brand has also launched a line of recycled glass homewares made by melting down and reshaping unwanted glass products.
“We get asked about when the next, next, next collections are coming, but we consciously choose to only make smaller drops,” the brand announced on Facebook.
“From out relationships with our factory partners to carefully- considered social and environmental factors during sourcing and production, we’ve always believed in transparency…. Every day we take small steps towards ensuring that mindfulness remains a core value at Nicobar.”
Over the past few seasons, the brand has increased its use of textiles such as tencel, modal, vupro, and bamboo fabric. As part of its sustainable fashion promotions, the brand recently partnered with media business, Propaganda, to create a campaign shot by Tenzing Dakpa in collaboration with The Postcard Hotel.
The brand released an exclusive capsule accessories collection for the campaign.
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