Nexa collaborates with JJ Valaya for show at Lakmé Fashion Week X FDCI

By

Maverick Martins

Published
Feb 27, 2023

Premium car brand Nexa from Maruti Suzuki has collaborated with designer JJ Valaya to showcase a collection from the designer’s bridge-to-luxury brand ‘JJV Kapurthala’ at the Lakmé Fashion Week X FDCI.

JJV Kapurthala is an occasion wear brand that revolves around the spirit of travel and is based on the travelogues of Maharaja Jagatjit Singh of Kapurthala.

Commenting on the association, Shashank Srivastava, senior executive officer marketing at Maruti Suzuki India Limited in a statement said, “We are very excited to be collaborating with Mr. Valaya, as he presents his take on inspired travel through the design language of JJV.Kapurthala at Lakmé Fashion Week X FDCI while also showcasing our latest Compact SUV, The New FRONX which represents the new shape of SUVs. We look forward to seeing the magic unfold on the runway this season.”

JJ Valaya added, “I am thrilled to work with Nexa on a very special runway presentation for Lakmé Fashion Week X FDCI. This collection is sophisticated and modern yet steeped in traditional elegance which matches seamlessly with NEXA’s sensibilities.”

The Lakmé Fashion Week x FDCI will be held from March 9 to 12 in Mumbai at Jio World Garden.