×
479
Fashion Jobs
RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · CHENNAI
RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · HYDERABAD
RELIANCE BRANDS LTD
Sales Officer
Permanent · SONIPAT
RELIANCE BRANDS LTD
Sales Officer
Permanent · PANIPAT
RELIANCE BRANDS LTD
Sales Officer
Permanent · KURUKSHETRA
RELIANCE BRANDS LTD
Sales Officer
Permanent · GURUGRAM
RELIANCE BRANDS LTD
Sales Officer
Permanent · FARIDABAD
RELIANCE BRANDS LTD
Sales Officer
Permanent · AMBALA
PRIME PLACEMENT AND MANPOWER SERVICES
International Sales Executive
Permanent · AHMEDABAD
AIRPLAZA RETAIL HOLDINGS PRIVATE LIMITED
Buyer
Permanent · GURUGRAM
BRIDGING TALENTS
Head Sourcing Knitwear
Permanent · BENGALURU
2COMS CONSULTING PRIVATE LIMITED
General Manager - Weaving
Permanent · BHILWARA
ADVANCE JOB'S CENTER
Ecommerce Executive , Online Marketing Executive Required
Permanent · Valsad
JOBZ DADDY
Opening For Fabric Manager-Gurgaon (Top Designer of India)
Permanent · Gurugram
R2R CONSULTANTS LLP
Excellent Opportunity For sr Executive Buyer- For Apparels Brand
Permanent · Bengaluru
CTA APPARELS PVT. LTD.
Opening For Fabric Manager & Trims & Accessories Manager- Noida
Permanent · Noida
RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · JHANSI
RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · DEHRADUN
RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · MEERUT
RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · NOIDA
RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · HARIDWAR
RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · KANPUR

New YNAP Middle East CEO will drive "localised experience"

Published
today Jan 10, 2020
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

High-end e-tail giant Yoox Net-A-Porter has named Nisreen Shocair as its CEO, Middle East. She joins with “extensive global retail and e-commerce expertise, holding senior positions across the United Arab Emirates and New York”.


YNAP's new Middle East CEO Nisreen Shocair



Her most recent post was at HSE24, Dubai, an omnichannel retailer offering fashion and beauty through digital channels and TV. There she led the company’s merchandising, planning, supply chain and digital strategies, “with a particular focus on engaging with the young Middle East customer”. 

Prior to this, she was the President of Virgin Megastore, Middle East and North Africa, for over a decade, “where she introduced leading retail and digital initiatives that delivered outstanding levels of customer experience”.

In her new post, she’ll be responsible for “driving and developing the next phase of Yoox Net-A-Porter Group’s ambitious strategy for the region, providing customers with an ever more luxurious and localised experience”.

The company said this will take in further investment in personal shopping and client relations services, as well as developments in local language mobile sites.

The middle East is a key focus for YNAP given its strong luxury market and in 2016, it set up a joint venture partnership with Symphony Investments, an entity controlled by Mohamed Alabbar, the first-ever local partner JV in luxury e-tail in the region.

YNAP CEO Federico Marchetti said of this and the new appointment: “The Middle East has always been a priority for us but when we decided to go big, we knew we needed the strongest possible partner. As we continue to deepen our joint venture with Mohamed Alabbar, we are boosting the team with top talent to lead the business. Thanks to her background, Nisreen understands the young, dynamic and mobile-focused Middle Eastern customer, making her an excellent fit for our business”.

Copyright © 2020 FashionNetwork.com All rights reserved.