×
119
Fashion Jobs
LEVI'S
Associate Sap Ptp Business Analyst
Permanent · Bengaluru
SHREE HR SERVICES
Retail Sales Executive
Permanent · Varanasi
INFINIX
National Sales Manager
Permanent · MUMBAI
RELIABLE CLOTHING PVT. LTD
Production Manager - Garment Manufacturing Export House
Permanent · Mumbai
KAZO FASHION PRIVATE LIMITED
Garment Technician
Permanent · Noida
OUTHOUSE JEWELLERY
E-Commerce Manager
Permanent · NOIDA
GOKALDAS EXPORTS
Manager - Fabric Warehouse - Garments Background - Bhopal, mp
Permanent · Bhopal
INFINIX
Field Sales Officer
Permanent · MUMBAI
RETAG RESELLING LUXURY
Sales And Consignment Manager
Permanent · DELHI
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Quality Manager / Quality Head - Garments Manufacturing Company
Permanent · Navi Mumbai
GOKALDAS EXPORTS
Manager - Production - Garments Background - Krishangiri, tn
Permanent · Krishnagiri
GOKALDAS EXPORTS
Manager - Fabric Stores - Garments Background - Krishnagiri, tn
Permanent · Krishnagiri
LEVI'S
Servicenow Business Analyst
Permanent · Bengaluru
FAARBE
Fashion Merchandiser
Permanent · INDORE
PUMA
Manager- Returns And Spf Operations
Permanent · Bengaluru
PUMA
Senior Manager- Trade Compliance
Permanent · Bengaluru
PUMA
Manager Merchandising
Permanent · Bengaluru
PUMA
Project Manager- Operations
Permanent · Bengaluru
PUMA
Manager- Logistics Operations
Permanent · Bengaluru
PUMA
Warehouse Manager-D2C
Permanent · Bengaluru
PUMA
Senior Manager Trade Compliance
Permanent · Bengaluru
PUMA
Manager – Warehouse Operations (Ecommerce)
Permanent · Gurugram
By
Reuters
Published
Nov 12, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

New H&M tagline sparks outcry over gender violence association

By
Reuters
Published
Nov 12, 2019

A new collection from fashion giant H&M has unleashed protests from women’s rights campaigners because it includes the slogan “I love GBV”, the initials of the designer but also a widely used acronym for gender-based violence.


Reuters


H&M said the slogan, emblazoned on hats, a necklace and boxer shorts with a red heart symbolizing the word “love”, was an abbreviation of Italian designer Giambattista Valli and any other associations were unintentional.

But women’s rights activists demanded the products be withdrawn saying it was “crazy” to continue selling them.

“This is not an obscure term. It’s very commonly used as a short hand for gender-based violence,” said Heather Barr, the women’s rights division co-director at global advocacy group Human Rights Watch.

The Swedish retailer launched the clothing line on Nov. 7 in its first collaboration with Rome-born Valli, known in the fashion world for its ready-to-wear and haute couture pieces.

“We condemn any type of violence, and as a value driven company, we believe in an inclusive and equal society,” said H&M spokesman Hacan Andersson in an email to the Thomson Reuters Foundation.

Gender-based violence affects one in three women worldwide according to the United Nations.

A study by the UN last year found that the most dangerous place for women around the world may be at home and the number of those killed by a partner or relative was rising globally.

The items that featured the tagline were still listed for sale on H&M’s website on Monday.

“By coming up with this line in the first place it demonstrates the lack of awareness about women’s rights,” Pakistan-based Barr, who was among those who protested the tagline on Twitter, said by phone.

“The right thing to do would have been to remove them all and apologize.”

© Thomson Reuters 2022 All rights reserved.