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New GJEPC chairman highlights ease of doing business, international recognition as focus areas

Published
Jun 30, 2020
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The Gem and Jewellery Export Promotion Council’s newly elected chairman Colin Shah plans to focus on increasing ease of doing business and improving India’s position in the global gem and jewellery industry.

Colin Shah shared his plans as he assumes his role as GJEPC chairman - Jewellery Outlook Magazine- Facebook


Shah, who took up his role as GJEPC chairman on June 23, led a podcast published across digital media platforms including Facebook to outline his aims for the organisation and the industry as a whole. Shah shared his plans to work with the Union Government to increase the overall ease of doing business in the jewellery industry as a way to promote growth. 
 
“The Secret of Change is to focus all your energy not on fighting the old, but on building the new,” said Shah in the podcast, sharing his plans to increase global demand for Indian gems and jewellery. Shah aims to “work on India's image globally as a hub for design and quality and not just economical labour.” By harnessing India’s rich craft heritage, the industry could gain both popularity and renown.

Technology amelioration will also be a key focus area, said Shah. The GJEPC will “ensure that all in the pipeline are well versed in going digital,” he said. This fits with the government’s plan to organise the sector. 

Shah reiterated the GJEPC’s focus on silver jewellery and lab grown diamonds as two key areas for industry growth and expressed a need to “make sure that our labs and institutes are amongst the best globally and are recognised globally,” to facilitate this. 

“Difficult roads often lead to beautiful destinations,” said Shah. “Let’s all come together to make India the world's number one destination for gems and jewellery.”
 
 
 

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