×
150
Fashion Jobs
COMET GRANITO PRIVATE LIMITED
Vacancy For Area Sales Manager
Permanent · Vadodara
DRYCHEM SOLUTIONS PRIVATE LIMITED
Opening For Area Sales Manager - Walplast Products Pvt Ltd - Mumbai
Permanent · Mumbai
LEAD HR SERVICES PVT. LTD.
Manager Production Control And Logistics For Automotive in Chennai
Permanent · Chennai
EXPLODE SERVICES
Production Manager Home Furnishing For Noida Location
Permanent · Noida
RENOVATE BIOLOGICALS PVT LTD
Area Sales Manager
Permanent · Ahmedabad
BVR PEOPLE CONSULTING
Production Manager/Chennai
Permanent · Chennai
LABCURE DIAGNOSTIC PRIVATE LIMITED
Area Sales Manager
Permanent · Dehradun
BIG SOFT HR SOLUTIONS
Technical Manager (Maintenance & Production) @ Corporate Office
Permanent · Mumbai
ESTÉE LAUDER
Clinique - Consultant - Nykaa Trillium Mall, Amritsar - 40 Hours - Full Time, Permanent
Permanent · Amritsar
L'OREAL GROUP
Executive - Sales
Permanent · Rajkot
LEVI'S
Senior Specialist HR
Permanent · Bengaluru
ALEMBIC PHARMA
Area Development Manager
Permanent · Pune
CENTURY PLYBOARDS (I) LIMITED
Area Sales Manager
Permanent · Aurangabad
KISHOR EXPORTS
Qam - Quality Assurance Manager For Garment Exports Company
Permanent · Ranchi
HERO HOUSING FINANCE LIMITED
Area Sales Manager
Permanent · Nagpur
KISHOR EXPORTS
Production Manager
Permanent · Ranchi
SNEHA SYNERGY SOLUTIONS PVT LTD
Production Manager in Manufacture Company at Sangareddy
Permanent · Sangareddy
CORPORATE RESOURCES
Manager – HR & Admin (Garments)
Permanent · Salem
ELECTRONICA FINANCE LTD
Area Sales Manager - Coimbatore Machinery Loan
Permanent · Coimbatore
CORPORATE RESOURCES
Area Sales Manager (Fmcg)
Permanent · Coimbatore
ZTT INDIA PRIVATE LIMITED
Production Manager
Permanent · Lady Lake
ACADECRAFT PVT. LTD.
Video Production Manager
Permanent · Noida
Published
May 15, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

New Broadway musical portrays the rivalry between Helena Rubinstein and Elizabeth Arden

Published
May 15, 2017

The ugly side of the beauty industry is showcased in a new Broadway musical entitled “Warpaint,” which portrays the bitter rivalry between cosmetic queens Helena Rubinstein and Elizabeth Arden.

Christine Ebersole and Patti LuPone as Helena Rubinstein and Elizabeth Arden - Joan Marcus


Behind the glossy ad campaigns and the birth of numerous cult products was a feud so great that author Lindy Woodhead decided to write a book about it. Though they never actually spoke to one another or referred to one another by name, Helena Rubinstein and Elizabeth Arden had one of the greatest feuds in U.S. history, on par with other famous rivalries, such as the squabble between the tycoons behind  Macy's and Gimbal's.

While the book-turned-play depicts both women as sexually unfulfilled workaholics who practiced dirty tactics such as stealing each other’s staff and opening up salons around the corner from one another, there are also several game-changing moments that paved the way for the beauty industry today. For starters, they laid the building bricks for the cosmetics concept in department stores. This morphed into perfecting the customer service model to boost product sales in a personalized manner--a method still used in today’s multi-billion dollar beauty world.

From the creators of Grey Gardens and the director of Rent and Next to Normal, “War Paint” stars two-time Tony Award-winning actresses Patti LuPone and Christine Ebersole. The show is currently running at the Nederlander Theatre in New York City through the end of 2017. A preview of the musical ran at the Goodman Theater in Chicago in 2016, but this is the first time the play is officially running on Broadway.

Copyright © 2021 FashionNetwork.com All rights reserved.