New brand Brick by Brick launches athleisure line

By

Isabelle Crossley

Published
Nov 28, 2022

Entrepreneurs Diksha Gandhi, Ram Pradeepan, and Prashanth Kumar Rama Reddy’s new fitness apparel brand Brick by Brick has launched an athleisure line for men and women. The new line is designed to offer stylish and comfortable everyday wear. 

“I believe thatdeveloping patience is the biggest skill required for any goal you set outto achieve,” said Brick by Brick co-founder Diksha Gandhi in a press release. “To learn and develop any skill, you need to consistently keep coming back to it. No matter how many times you get off track, or how many obstacles you face, the only thing that matters is that you keep coming back to it. And that is what Brick by Brick is all about. Your partner in your fitness journey, whether good or great, slow or fast, today and tomorrow.”
 
The new line features jersey t-shirts and sweatpants in a range of classic styles and muted colours for men. For its womenswear offering, the line features matching sets, crop tops and bralets, leggings, and sweatpants and shorts among others garments. The line in simple and modern, designed to appeal to a Gen Z and millennial audience. 

The line also includes a range of sports themed accessories ranging from resistance and  glutes bands to water bottles. The brand aims to offer clothing to help people progress in their fitness journeys and, “create a community of such like-minded individuals,” the brand announced in a press release. 
 
The brand’s upcoming collection ‘K9’ is inspired by the dedication and loyalty of canines. Other recently launched lines include a ‘Training Day’ collection of oversized t-shirts and a ‘Tank Top’ collection of fitted tops to show off the body.