Baby furniture brand Bloom is launching its new Alma Papa Crib and Dresser exclusively to John Lewis.

Alma Papa Crib and Dresser

The Alma Papa Crib, a larger version of the award-winning Alma bassinet, features a ‘no-tools’ assembly and extends to sleep a child from newborn to four-years-old. The Alma Dresser serves as changing table and storage cupboard in one. The whole range is available in coconut white, frost grey and espresso colours.

John Lewis Nursery Buyer, Caroline Bettis says, “Baby furniture is growing up through products like Alma Papa, that are sustainable as well as modernist in design principles. This range marks the future of nursery furniture and caters to a new generation of parents who desire modern, curvy, user friendly products to watch their child grow into."

Bloom’s eco-friendly and age-adaptable furniture is said to be a favourite amongst Hollywood parents such as the Jolie Pitts, Matt Damon and Halle Berry. Their aim is to be the “Apple of baby products”.