New Era partners with cricketer Rohit Sharma to launch an exclusive line of caps

New Era, a sports and lifestyle brand has collaborated with Indian cricket player Rohit Sharma for an exclusive collection of caps. The collection has been designed by the cricketer and will hit the stores later this month.
New Era partners with cricketer Rohit Sharma - New Era

New Era is looking to deepen its presence in the Indian market with this association and has signed a deal with Indian sportswear brand D:FY which will be its exclusive partner in India. This will be Sharma’s debut collection for New Era and will be sold exclusively via D:FY stores in India and in Europe from April 30.
Commenting on his debut collection, Sharma in a statement said, “I have been a huge fan of New Era Cap Co. It’s a great feeling to partner with the worldwide leader in caps to launch my own signature line for my fans. I look forward to this association with the brand in India.”
Paul Gils, vice president-EMEA region at New Era Cap, added: “New Era Cap Co. is thrilled to continue its growth in the Indian market with the announcement of our partnership with Rohit Sharma. This line will be the start of many others that we intend to bring in with Kan D:FY sports as our exclusive distributor.”
The collection will soon be available across all 15 D:FY stores, several large format stores like Central and Brand Factory and also through our online partners like Jabong, Myntra, Amazon, Ajio, and Koovs.

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