New Beauty brand Simply Nam expands product selection

By

Isabelle Crossley

Published
Apr 14, 2022

New beauty brand Simply Nam has expanded its product selection to include eye makeup with the launch of its new ‘Simply Nam Clean Lashes Mascara’.

On April 14, Simply Nam launched its first mascara, the brand announced on Facebook. The product is infused with jojoba and avocado oil and is designed to prevent breakage and provide lashes with deep nourishment. 
 
“For many years, I have worked as a makeup and beauty professional,” said Simply Nam’s founder Namrata Soni on her brand’s website. “I have been taught by and worked with the best, and learnt from 20 plus years of experience, what Indian women want and need in their every day makeup and beauty routine. Through my new collection of products, I hope to help women look and feel like the best version of themselves.”

Beauty professional and makeup artist Namrata Soni launched Simply Nam with a dedicated online store. The brand’s direct-to-customer approach has enabled it to build a sizeable online community which includes over 33,000 followers on Instagram. Direct-to-customer beauty brands have grown swiftly in India over the past few years as online shopping has boomed during the pandemic.