Nestasia opens first brick-and-mortar store in Kolkata, plans to open across India

By

Isabelle Crossley

Published
Apr 13, 2023

Home décor and handbag brand Nestasia has opened its first ever brick-and-mortar store in Kolkata. Located at the city’s shopping hub Russell Street, the 750 square foot store launched with 1,200 products and Nestasia’s new luxury line. 

The new store houses seven main product categories: bags and accessories, soft furnishings, bath, kitchen, stationery, décor, and dining, Nestasia announced in a press release on April 13. The store’s interior was designed by Aashni Kumar in a vintage inspired style and a main focal point of the space is a fluted glass window which is designed to bring in light. 
 
“We are thrilled to open our first physical store in Kolkata,” said Nestasia’s co-founder Aditi Murarka in a press release. “The new store will allow us to better serve our customers, and provide them with an immersive shopping experience that is both enjoyable and memorable. Kolkata is where our office, fulfilment, and production centres are based, so it was a natural choice for us to start here. It is important to us to make every aspect of our customer’s buying journey special and we hope by introducing this new touchpoint we can create customer delight.”
 
The store launch marks the beginning of Nestasia’s omni-channel expansion strategy, according to the brand. Nestasia is keen to expand its brick-and-mortar footprint across the country and open 40 stores by mid 2024.
 
“We are also excited to launch our first-ever luxury collection- Nest Luxe, a reflection of our brand's commitment to quality, craftsmanship, and innovation,” said Murarka. “With this collection, we hope to provide our customers an elevated shopping experience and a chance to own exquisite pieces that will become treasures in their homes.”