NellyRodi names new global creative director
French company NellyRodi has announced the appointment of Cécile Rosenstrauch to role of Global Creative Director, a post previously shared by Vincent Grégoire and Laurent Le Mouël, who has since moved on to Montagut. The new directrice, who now serves in this expanded role, will lead the agency's design ensemble and drive the firm's global creative vision.
"Her transversal expertise, her open-mindedness, her keen interest in all things new and emerging and her infectious enthusiasm are all major assets for NellyRodi," said Pierre-François Le Louët, company president.
A graduate from the School of Applied Arts at Dupéré, before spending more than 20 years at PeclersParis, Rosenstrauch will serve on NellyRodi's executive committee and report to deputy CEO Nathalie Rozborski.
The innovation and design advisory firm also revealed the appointment of Vincent Grégoire to the role of Consumer Trends Director. Reporting to Pierre-François Le Louët, Grégoire will pilot the agency's analysis regarding societal changes, lifestyle, attitudes and consumer behaviour.
Already present in Tokyo, NellyRodi opened a new office in New York's Tribeca area at the end of 2016. The US market accounts for 10-20% of the Paris company's business and continues to be a market where it wants to expand, targeting Canada and Latin America.
The company said it experienced record activity in 2017, with the arrival of many French, Korean, Australian and southern European customers.
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